Rolex vs. Audemars Piguet – Which Defines Luxury

Rolex vs. Audemars Piguet – Which Defines Luxury - Haute Horologe

Comparing two luxury watches may not be easy when both are known for their craftsmanship, technology, and elegance. In terms of brand reputation, both are much sought-after by luxury watch lovers. However, here is an attempt to compare the two leading brands based on their uniqueness and aesthetics, while the definition of luxury can be subjective, varying from individual to individual.

Here is a comparison between Rolex and Audemars Piguet. Rolex, founded by Hans Wilsdorf and Alfred Davis, has a long history of innovation, producing iconic watches such as the Submariner, Daytona, and Datejust since 1905. These watches are known for their durability and precision. On the other hand, Audemars Piguet dates back to 1875. It was founded by Jules-Louis Audemars and Edward-Auguste Piguet with a rich heritage of creating complex and high-end mechanical watches. They revolutionized the luxury sports watch industry with the Royal Oak collection.

More popular brands

Rolex is a much-recognized and popular luxury watch brand and has been featured in Hollywood films. It has been worn by sports figures, film celebrities, and political leaders. Audemars Piguet has also been worn by celebrities such as Will Smith, the American artist and rapper, as well as the American tennis star Serena Williams.

Design and precision

Both Audemars Piguet and Rolex are known for their unique designs and craftsmanship. Rolex watches were submitted to the Kew-Teddington observatory for chronometer certification. Rolex primarily uses automatic (self-winding) movements. The chronometer certification has become a standard for in-house mechanical Rolex calibers. Nowadays, luxury watches are certified by COSC in Switzerland. The round shape of the watch contributes to its water resistance.

The precision of Audemars depends on the movement caliber, duration of servicing, and the wearer’s level of activity. Audemars Piguet offers automatic, manual, and complicated movements with features such as tourbillons and perpetual calendars.


Rolex usually uses stainless steel, gold, or combinations of materials, such as steel and gold. In contrast, Audemars Piguet uses premium materials like stainless steel, gold (yellow, rose, or white), and even exotic materials such as titanium and ceramic for their watch cases and bracelets.


Rolex watches are generally more affordable compared to Audemars Piguet, as they are produced in greater numbers, while Audemars watches are generally considered exclusive. However, Rolex watches have a higher resale value than Audemars Piguet.

If you are looking to purchase pre-owned luxury watches, Haute Horologe in Dubai has an impressive collection of watches, including Rolex and Audemars Piguet. You can also get the best value for your pre-owned watch at

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